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Onwards...
I recently met a woman who’s been blogging for 8 years.
8 years!
And she was still struggling to make money from her blog, so she decided to work as a freelance content creator.
I asked why she was creating content for others and she said:
“I’d love to have a passive income generating blog like you, but no matter how hard I try, I can’t seem to make any money.
I get a decent amount of traffic and I use adsense and affiliate links in all my posts, but people just come to my blog, read the posts and leave.
They don’t click any ads and don’t buy any products I recommend.
So I need to keep on freelancing to pay the bills.”
Sound familiar?
When I asked her how her funnels were performing, she said “What funnels?”
That’s when knew she needed to read DotComSecrets.
What is DotCom Secrets?
DotCom Secrets by Russell Brunson
If you have an online business, you need to convert visitors to customers to make money. But people are suspicious of buying from a website they’ve never heard of.
I know I am.
So the mindset of “I’m going to buy some facebook ads to drive traffic to my sales page and watch the money flow in”, doesn’t work.
In fact, trying to sell anything to first time site visitors, with or without ads, doesn’t work.
Why?
Because studies have shown that it takes between 7 to 12 interactions with a brand or affiliate before people are comfortable buying anything from them.
So you need them to stick around long enough to get to know you, what you’re selling and how it will benefit them.
But most people don’t come to your site to buy. They come to get information and maybe, just maybe, they’ll buy from you later.
But most visitors never return. They get the info they want and leave.
You and I do that too.
Think about it … what was the last time you visited a website and paid any attention to who they were, what they were selling or worry if they were making money or not?
You read the article and moved on.
With DotComSecrets you’ll learn how to connect with your visitors and convert them into customers using automated processes running in the background.
What DotCom Secrets Isn't About
The books isn’t about building websites, it’s about building funnels.
A funnel is a 4 step process of:
- 1Finding people who are interested in what you have to offer and connecting with them
- 2Telling them how they can benefit from what you are selling
- 3Selling them something small that helps them get started on the journey to getting what they eventually want
- 4Selling them higher value (and higher profit) products to get there faster or better
DotCom Secrets teaches you how to automate this process so it happens even when you’re on vacation
Who it's for (and who it isn’t for)
Who it's for
Who it isn't for
What’s in the book
Let's take a look inside the book and see what you'll learn
Value Ladder
Russell explains value ladders with a simple example of a dentist who offers free teeth cleaning to get customers to come to him and how he creates recurring revenue by moving the customer up the value ladder.
This is the core concept of how you can use freebies to attract people and generate an income later by building a connection that benefits you and your customers.
Then he takes you through the backend of his own business and how he uses value ladders to get more people to buy his products and provide his business with a substantial revenue.
He explains how you can start building your own value ladders and increase your revenue with higher value products or services.
Finding The Right Customers
In this section you'll learn how to find the right people to connect with, in order to sell something.
Since people hang out in groups online, you'll learn how to find the right groups to engage them so they pay attention to you.
When you speak to everyone, you speak to no one
MEREDITH HILL - TRAVEL ENTREPRENEUR OF THE YEAR: 2016
Types of Traffic
In the book you'll also learn how all website traffic like PPC, Affiliate links, Social Media, SEO etc falls under 3 basic categories:
- 1Traffic you own
- 2Traffic you control
- 3Traffic you don’t control
Russell then talks about how he gets people from these traffic sources to convert to email subscribers so he can communicate with them and explain the value of his products and services.
Communicating With Your Subscribers
The next section is about communicating with your potential customers in the right way, by creating a character they can connect with and using storytelling to engage their emotional brain.
He gives examples of restaurants and movie franchises who have used characters to create multi million-dollar businesses.
He explains the elements of the characters that we instinctively connect with and the storylines that hold our attention and make us want to know more.
If they don’t see the backstory, potential customers won’t follow you or listen to you.
You’ll seem untouchable; you won’t seem real to them.
However, if they see that you were once in a similar situation, then they instantly identify with you and will follow you.
RUSSELL BRUNSON- AUTHOR: DOTCOMSECRETS
Soap Opera Sequence
Russell admits he borrowed the soap opera sequence from the world-famous email marketer Andre Chaperon.
Andre has been teaching soap opera email marketing since 2003 and has been featured on:
To learn more about Soap Opera Sequence, get Andre's program: Art of Email
The soap opera sequence gets its name from TV programs that build anticipation and leave the viewers wanting more, only to be told to wait for the next episode.
Russell explains the mechanisms at works behind the success of this sequence with 5 real emails he sent out.
He explains the purpose of each email and has also included the full text of each of these emails.
Reverse Engineering Funnels
If you can tap into an existing funnel that works, why waste time, effort and money creating your own funnel which might not work as well?
That’s the thinking behind reverse engineering your competitor’s funnels to see what works so you can get up and running quickly without wasting a ton of money.
In this section he explains the 5 elements of any successful funnel:
- 1Demographics
- 2Offer
- 3Landing Page
- 4Traffic Source
- 5Ad Copy
Seven Phases of a Funnel
This is where you'll learn some advanced stuff about:
Figuring out how likely your customers are to buy from you – right now
How to qualify subscribers and turn them into buyers. How to identify buyers who want to buy more.
And how to move the relationship to the phase where they are ready to buy your highest priced products and services
He also explains the art of pre-framing, a concept of making someone more open to your pitch before you even start making your pitch.
Pre Framing is the concept behind Robert Cialdini’s new book,
“Pre-Suasion”
Then he shares the secret pre-framing technique he uses to prepare people to buy from him.
Next, he talks about qualifying subscribers so you can identify and focus more on the people who are likely to buy from you
He provides many different tools from this and explains each one of them:
Then he talks about the tools he uses to qualify buyers:
And how to identify and sell to a small set of hyperactive buyers who are ready to buy more, right now:
Funnels and Scripts
In this section Russell goes deep into several strategies and shows you how he’s used these tactics in his own business.
He also shows you the right places where you can implement them in your business.
He provides tons of storylines and fill in the blank templates that you can use for your own business.
Each of the following strategies is explained well with an entire chapter worth of content for each strategy:
Finally at the end of the book he talks about how you can use ClickFunnels to create these funnels and invites you to join his high end Ignite program.
Who is Russell Brunson?
He’s the guy behind ClickFunnels. A funnel builder tool he created from scratch.
He’s also published several books and training series. Over the last 10 years he’s created a $300 Million+ company.
He’s been featured on Forbes, Entrepreneur, Huffington Post, CNBC and more.
Should You Get Your Free Book?
First off, if it’s free then why not … Right?
But here’s the catch … It’s not entirely free. You have to pay shipping and handling charges which are: $7.95 US, $14.95 international.
That’s Russell’s way of qualifying buyers (like he shows you in the book).
But is the book worth it?
Absolutely
And that’s not just my verdict. The book has sold more than 100,000 copies!
So clearly a lot of other people have found value from it.
Why It's Worth It
I’ve been blogging for over 15 years now and I thought I knew it all … but DotComSecrets still had quite a few marketing gems in it.
Even for seasoned marketers like me.
But for people who aren’t pros at internet marketing, this book will cut down your learning curve by a lot and get you much closer to making your first online income.
What you’ll learn from this book really is how stuff is sold online. And that can take several years’ worth of learning from reading free blog posts from many different experts.
Or you can get the book and start creating a few funnels (and test them like he’s explained in the book) and you’ll end up with a revenue stream from each funnel.
Cheers,
Pulkit Gera