Picture this: You're sitting at your desk, coffee in hand, trying to figure out how to improve your latest marketing campaign.
You’ve got many open browser tabs and you’re pouring over analytics reports of the different tools you use.
And the numbers you see in the tools rarely match with the numbers you see in Google Analytics.
So you spend hours, trying to make sense of it all and still don’t feel quite confident in what the data is telling you.
I've been there too. In fact, I used to face this issue every time I launched a new funnel.
So, after doing this a few times, I got desperate and started looking for a solution.
And that’s when I discovered Funnelytics. And it turned out to be a great solution, so I had to talk about it here.
In this blog post, I'll share 10 reasons why Funnelytics is a game-changing tool that can turn marketing funnels chaos into something you can understand (and improve) easily.
So let's dive in!
But first …
What is Funnelytics?
Funnelytics is this amazing visual marketing analytics and funnel mapping tool that makes it a breeze to understand and optimize your marketing campaigns.
Think of it as a trusty sidekick that helps you analyze your marketing funnels with ease.
No more wading through endless spreadsheets, Funnelytics provides funnel insights in a way that's both easy to understand and sometimes even fun!
Now let’s talk about why I use and recommend Funnelytics …
Effortless Funnel Mapping
One of my favourite things about Funnelytics is how it visually represents marketing funnels.
It's drag-and-drop builder allows me to quickly map my funnels so I get a clear bird's-eye view of my complex funnel setup.
Now it’s much easier for me to see how the funnels interact with each other and helps me identify bottlenecks in the funnels, so I can fix them quickly.
Data, data, data (presented visually)
One of the best things about Funnelytics is that it provides real-time analytics, right into your funnel maps. Now you don’t need to wait for hours or days for an external tool to run the numbers and provide your marketing data.
Simply add the Funnelytics tracking script to your site and watch the analytics data flow into your funnel maps. It's so much easier to understand and optimize campaigns when you can see what's happening.
Now you can easily understand the audience behavior, identify high-performing channels and discover growth opportunities.
By making data-driven decisions, you can optimize your marketing based on real world numbers instead of just guessing what works and what doesn't.
Predict the future (kind of)
Funnelytics doesn't just help you understand your current marketing performance; it also helps you predict future results.
The platform's forecasting capabilities help you plan for success by anticipating how your campaigns might perform, before you decide to start working on them.
That’s super helpful for anticipating how your funnels might perform. Forecasting is also useful for allocating the right budget for the campaign.
That way you can get the project done without breaking the bank while also getting a better return on investment.
Be sure to visit the forecast after the campaign is launched, so you can compare the numbers you expected against the real-life numbers. That way, if your expectations don’t match the results, you know what to fix.
So now even for newly launched campaigns, you can identify issues quicker and fix them faster.
Teamwork makes the dream work
If you work with a team or need to share your marketing funnels with clients, Funnelytics makes it super easy. You can invite team members or clients to view and collaborate on funnels in real-time.
Now you don’t have to send screenshots back and forth or spend hours trying to explain your funnel over the phone.
Funnelytics make sure that everyone is on the same page, making collaboration easy and streamlined.
And when everyone in your team is firing on all cylinders, you can do more work and make more money.
Set goals and crush 'em
With Funnelytics, you can set realistic goals for your campaigns and track your progress.
You can set any kinds of goals: revenue goals, lead generation goals, retention goals etc. Basically, you can set any performance metric as a goal and plan your route to achieving it.
And there’s a psychological benefit to setting goals too. When you see how close you are to reaching your targets, you’ll get super motivated and work harder to achieve them.
Connects with other tools
One of the things I love about Funnelytics is how well it plays with other marketing tools.
It integrates easily with popular platforms like Facebook Ads, Google Ads, and email marketing software.
This means you can pull data from these sources directly into Funnelytics, giving you a complete picture of your marketing funnel without having to switch between multiple tools.
This makes life as a marketer, so much easier.
Time-saving Templates and Pre-built Funnels
When you first start mapping your funnels with Funnelytics, you might not know where to start.
That’s why they offer a variety of pre-built funnel templates that make it super easy to get started. Just pick a template, customize it to fit your business, and you're good to go.
Plus, you can save your custom funnels as templates to reuse in the future.
You can even save custom events, goals, and conversions to track the metrics that matter most to you.
This way you can get started quickly and save a lot of time in the future as well. Time that you can use to focus on other important tasks that grow your business.
Track Individual User Journeys
One of the unique features of Funnelytics is that you can track an individual’s journey through your marketing funnel.
This level of insight helps you understand how different people (or audience segments) interact with your campaigns.
That allows you to fine tune your marketing efforts for laser like focus on various audience segments, which in turn maximizes the results you get from those segments.
And you don’t need to worry about privacy. Funnelytics is fully GDPR compatible.
Expert Support and Resources
Funnelytics doesn't just give you a great tool; they also provide great support. Their support team is always ready to help with any questions or issues you may have.
Plus, they offer an extensive library of tutorials, webinars, and articles to help you make the most of their platform.
And when you sign up to a paid plan, they’ll help you integrate Funnelytics in your business. So you can sit back and relax while the support team gets to work to get data from your existing tools into Funnelytics.
It’s Budget Friendly
You can map unlimited funnels with Funnelytics and maps will always be available for free. You can start mapping your funnels in minutes and you don’t even need to provide any payment info.
The paid version is super affordable, even for small businesses. It unlocks real time analytics, predictive analysis, and a whole lot more. You can use it to discover bottlenecks and fix them.
By improving your funnel performance, Funnelytics more than pays for itself.
So try it free for 14 days, find and fix a few bottlenecks and improve your revenue.
That way you’ve recovered the cost even before you’re billed for the first time.
I’d say that’s a pretty good deal.
And there you have it – 10 reasons why Funnelytics is so loved by smart marketers. I can honestly say that ever since I started using Funnelytics, my funnels have become more efficient, effective, and profitable.
Happy funnel analysis!