{"id":819,"date":"2022-06-04T08:45:42","date_gmt":"2022-06-04T08:45:42","guid":{"rendered":"https:\/\/funnelgems.com\/?p=819"},"modified":"2023-04-18T13:09:35","modified_gmt":"2023-04-18T13:09:35","slug":"scarcity-principle","status":"publish","type":"post","link":"https:\/\/funnelgems.com\/scarcity-principle\/","title":{"rendered":"Scarcity Principle \u2013 Selling More With The Power Of Scarcity"},"content":{"rendered":"

Why does scarcity work?<\/h2>\n

Scarcity principle is one of the best conversion hacks<\/strong> in online marketing. Using the scarcity principles outlined in this post, helped ConversionXL increase sales by 332%<\/a>!Scarcity works so well because its been with us since the dawn of mankind<\/a> \u2026 and we\u2019ve evolved with it.Here\u2019s how \u2026Since hunter gatherer years, essential resources like food and clean drinking water have been extremely hard to find<\/strong>.It\u2019s only now in the last 1000 years, of millions of years of human evolution, that we can take food and water for granted.<\/p>\n

\"food-scarcity\"<\/span><\/p>\n

The human species has lived in scarcity for so long, that automatic responses<\/strong> have been hard wired into our brains.Our evolution has designed us to focus all our attention<\/strong> on scare items and make acquiring them our TOP PRIORITY.<\/p>\n

\"robert-b-cialdini\"<\/span><\/p>\n

Scarcity is a powerful emotion that makes us do incredible (and sometimes crazy) things<\/p>\n

ROBERT B. CIALDINI<\/span><\/strong>  \/\/  Bestselling author – Influence: the Psychology of Persuasion<\/p>\n

Scarcity fuels our competitive drive<\/h3>\n

If others have the item that we want, scarcity compels us to fight battles to get that item.<\/p>\n

\"scarcity<\/span><\/p>\n

empty shelves during covid lockdowns<\/p>\n

When we come across scarcity, it hijacks the brain<\/strong> and makes the scare things seem much more desirable to us.And we yearn to have them \u2026And if we don\u2019t get them, we know we\u2019ll feel a lot of pain \u2026And we\u2019d do anything to avoid that pain<\/strong> \u2026So our mind tells that whenever we are faced with scarcity, we must get off our butts and jump into action \u2026And do WHATEVER IT TAKES to get that thing \u2026<\/p>\n

Not only do we want the same item more when it\u2019s scare, we want it most when we are in competition for it<\/p>\n

\"robert-b-cialdini\"<\/span><\/p>\n

ROBERT B. CIALDINI<\/h4>\n

Scarcity hijacks the brain<\/h3>\n

Whenever we\u2019re faced with scarcity, we realize that there\u2019s limited time<\/strong> to act \u2026 or we might lose the item while we\u2019re taking time to think it over.So our brain goes into fast action mode<\/strong> and starts relying on mental shortcuts – which we\u2019ve learn from living everyday life.The scarcity shortcut goes like this:<\/p>\n

How The Brain Works When Things Are Scarce<\/h4>\n

Item is difficult to get -> That means lots of people want that item -> That means the item is better than a similar, easily available item -> That makes me want it more -> So I MUST get it now before it\u2019s gone<\/p>\n

Our brain uses such mental shortcuts<\/strong> because the pace of modern life is frantic \u2026there\u2019s so much information coming to us, especially on the internet, that we need to make quick decisions \u2026 so we don\u2019t take too long to figure things out \u2026because the thing we want won\u2019t be available for much longer.This response in our brain is so strong that it ALWAYS comes up whenever we\u2019re faced with GENUINE scarcity.And no matter how much we try to trick our brain into not feeling it \u2026It happens automatically and we have no control over it \u2026<\/p>\n

The way to love anything is to realize that it might be lost<\/p>\n

G. K. Chesterton<\/h4>\n

Journalist, novelist, essayist, poet<\/p>\n

When we get the scarce thing, we feel relieved, even elated, to own that itemWe feel proud our ourselves for having taking action and getting what we wanted so badlyAnd the item becomes a prized possession \u2026 Because we almost lost it \u2026<\/p>\n

And if we manage to get what we want and save money doing it \u2026That\u2019s the best feeling in the world \"\ud83d\ude00\"And something evil in our brains loves it even more \u2026 if the others had to pay full price for it \"\ud83d\ude09\"<\/p>\n

\"relieved\"<\/span><\/p>\n

completing the purchase just before the countdown timer hits zero<\/p>\n

\"when-you-get-a-discount\"<\/span><\/p>\n

when you get a discount and your friend pays full price<\/p>\n

The simple FACT is<\/h3>\n

Most people (including your customers) think<\/strong> they make logical purchase decisions.<\/p>\n

But extensive research shows that most purchases are emotional decisions<\/strong>.<\/p>\n

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Scarcity is a big factor in making the “buy now” decision.<\/p>\n

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To know more, read Robert Cialdini\u2019s groundbreaking bestselling book: Influence.<\/p>\n

\n

In the book he breaks down the psychology of why people buy stuff and the unknown things happening in our brains, influencing our decisions every day, every moment<\/p>\n

Why you should use scarcity marketing<\/h2>\n

1. Getting procrastinators to act \u2026<\/h3>\n

Do you ever procrastinate?Me too \u2026 In fact, everyone does.Including your customers.Let\u2019s assume:You work hard on creating a product\/service you want to sell and after spending a lot of time, effort and money, you\u2019ve finally got some customers interested.But if your customers don\u2019t buy today, the product will still be available forever and they\u2019ll still pay the same price.So your customer might think:<\/p>\n

How Your Customers Think<\/strong><\/h4>\n

\u201cHmm \u2026 I need this product but I guess I\u2019ll wait.I\u2019ll check out what the competitors are offering and come back in a few days.After all, there\u2019s no downside if I don\u2019t buy today.\u201d<\/p>\n

And then a few days pass \u2026 and they\u2019ve either:<\/p>\n